Join up to stand apart report
Joined-up, differentiated customer experiences are proven to drive advocacy, loyalty and growth. Yet siloed ways of working and behaviours are still a major barrier to delivering exceptional customer experiences. 'Join up to stand apart', Brand Learning’s new global study has found that less than 25% of organisations effectively integrate cross-functional working practices around the real needs of customers and employees.
Based on our experience with over 160 global organisations, the study is packed full of best practice and provides fresh insights and practical solutions to break down silos and join up to deliver exceptional customer experiences that build competitive advantage and drive growth.
Our Join up to stand apart report, supported by quantitative data from over 1,000 contributors, identifies how organisations that drive growth are using co-invention' to join up strategies, ways of working and execution and contains new research with companies such as Virgin, PepsiCo and First Direct, and in diverse fields such as the Williams Martini Racing F1 team and the Royal Marines.
What you’ll find in the report:
How to invent and iterate differentiated customer experiences.
The 3i drivers key to joining up differentiated customer experiences:
o Invention in strategy and execution
o Integration of real-working practices
o Ingenuity of people
In-depth case studies from leading organisations such as Amazon, Airbnb, Marks & Spencer, Aviva and Unilever.
Practical step-by-step approaches for applying the 3i drivers in your organisation.
How joined-up is your organisation? Please click here to download the report.
It’s about insatiable curiosity in everyone, focused on how can we do things better together – what makes people tick and constantly asking ‘what if?’ and ‘why the hell not? Mark Gilmour, Virgin Global Brand Director - Virgin Group