Brand Learning heads east

With business growing steadily in the Asia-Pacific region, Brand Learning Partner Martin Borrett recently visited the Philippines for a chance to connect with a group of top business leaders.

Drawing from The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities, Martin led a session on ‘Leading a Customer Focused Organisation’ which was attended by 25 CEO and CMOs from a range of major local and multinational corporations. Rich conversations centered on Brand Learning’s latest thinking on organisational transformation, focusing on business and brand purpose and leadership, leading to a number of clear thoughts and insights from our participants.

Martin also met with a number of large local corporations to discuss Brand Learning’s approach to transforming organisational marketing capabilities and to hear first-hand about the key issues and opportunities businesses are facing in this rapidly growing, buoyant South East Asian market.

Overall it was a really interesting and insightful trip, and we very much look forward to further building our connections in this exciting region.