How to create growth through brand purpose
If you don’t know why you exist, how can you know where you are going, what your priorities are or what to do next? Brand Learning believes that clarity of brand purpose is critical for commercial success.
Many businesses struggle as they believe their purpose needs to be life-changing and worthy, which if totally unrealistic will fail to motivate employees and customers, and in the worst case may come across as cynical and dishonest – the very opposite of what purpose is meant to do.
This was the subject of an event we recently held with WARC in Singapore. Below you can read our presentation.