WHITE PAPER: What it takes to be a true Marketing Leader
In this white paper, What it takes to be a true Marketing Leader, Andy Bird, Group Executive Director and Co-Founder of Brand Learning, explores the changing face of marketing leadership in an increasingly complex business environment. The paper shares fresh ideas and practical guidance on what it takes to provide customer-centred leadership, based on Brand Learning’s experience working with over 160 of the world’s leading organisations.
Learn more about:
The “being” and “doing” dimensions of marketing leadership – the key skills and behaviours at the heart of customer-centred leadership
The Brand Learning Purpose to Performance Framework™ – a practical roadmap designed to help marketers navigate their personal leadership journeys
Real world case studies and inspiring advice from senior business leaders at companies including Google, Diageo, PepsiCo, John Lewis and AstraZeneca