WHITE PAPER: Stop talking about customer-focused leadership and DO it!
In this paper Andy Bird, Co-Founder and Executive Director at Brand Learning, argues that too much time is spent discussing whether marketers play their role as customer-centred business leaders well enough. Instead, he provides some specific guidance about how they can actually perform this role successfully in practice.
For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch or contact me directly @AndyBird_BL. You may also like these films, perspectives and resources on Customer-Centred Leadership.