FILM: What capabilities do brands need to adopt to be successful in digital?
Drawing on their experiences of working with leading digital brands, Palle Finderup, Head of MediaCom Beyond Advertising EMEA and Ben Philips, MediaCom’s Global Head of Mobile, discuss with Brand Learning the capabilities they feel brands need to adopt to equip them for success in digital.
Follow this link to view our series of films about marketing in a digital age, featuring top digital leaders who have inspired us with their helpful tips and rich experience.
For more information about how Brand Learning can help you lift your organisation’s digital capabilities, please get in touch or contact me directly on LinkedIn. You may also like these films, perspectives and resources on Digital.