Our research about driving growth

Brand Learning's research series uncovers the new practices that drive growth in the world’s leading organisations. 

Our inaugural Growth Drivers Study, published in 2016, is based on research with more than 900 business leaders. It reveals a new Growth Code, where businesses need to build the capabilities to create a growth-ready organisation, energised by involved employees and fuelled by momentum-driving leaders.

Subsequent research has focused on: How pioneering CMOs drive growth, Creating a joined-up organisation, HR leading for growth and Growth practices for managers.

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    Conducted in 12 countries across 17 industries and involving nearly 1000 CMOs, our research looks at what pioneering CMOs are doing to transform their organisations for growth.

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The rise of the hyper-relevant CMO

Key findings

Growth Drivers

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The Growth Drivers Study in partnership with:

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Growth Drivers - the facts

respondents in our survey cite not being involved as the reason why change initiatives have gone wrong.
Only 13% of the world's 1.3bn full-time employees are involved in their business
Those businesses have 22% higher profits
and 10% higher customer satisfaction
What growth gives you is opportunity and opportunity is extraordinarily important. James Sproule, Chief Economist and Director of policy - IOD

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