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Innovation ideas for ecommerce sites

Ever wondered how to choose socks for a megalomaniac? Check out this personality filtering idea on Two Socks. How about bringing to life a new product with 3D & audio as Crayola does here?   We enjoyed this e-consultancy article on 10 neat…

Innovations in business culture: The feedback festival

The giving and receiving of feedback is a standard practice during the performance review process. But how many business leaders go out of their way to create HOTT conversations (honest, open, two-way & transparent) across their…

It’s time to shift your innovation culture

Have you hit a wall in your search for innovation ideas? My guess is you are looking in the wrong place or you are trying to fix a problem that doesn’t really exist. As capability experts we regularly have conversations with clients who are looking…

Is innovation doing what you need? If not, here are four tips to help you succeed

Every brand and organisation wants to build its innovation capability – and marketing is often the department that leads the charge. However, company culture is the key enabler. If it isn’t conducive to rapid decision-making, flair, rewarding…

The secret about innovation that none of us want to reveal

Innovation is vital and it’s seductive – but how can you ensure it drives growth and your consumers buy into it? Personally, I’m partial to a cronut and a cruffin. They’re just the right type of innovation for me. Novelty based on the familiar. I’m…

Why isn't your innovation resulting in business growth?

Clients often come to us saying their innovation is not having the impact they want: they need more ideas, or fewer bigger ideas, or they need to get them out in to the marketplace much more quickly. When we dig in to their Innovation Value Chain1…

WHITE PAPER: 5C Innovation Levers™ : Using innovation for competitive advantage

Innovation is returning to the forefront of the corporate agenda as organisations renew their focus on growth. But its success will depend on businesses embracing the changing nature of innovation. In this article, Marketing Capability Director…

FILM: OCBC Bank's Theng Kiat Goh on innovation at OCBC

We have put together a series of leadership-focused films from top leaders who have inspired us with their helpful tips and rich experience. In this film, Brand Learning catches up with Theng Kiat Goh, CMO, Global Consumer Financial Services at…

Catching the waves of growth through innovation

Innovation is no longer delivering the goods There is a broad consensus that something needs to change in how organisations manage innovation. Consumers are changing faster than ever before. Only the most agile and customer-centric companies can…

Are you ready for the hottest digital innovation trends in 2018?

As the next wave of digital disruptions and customer demands cascade around us, the customer experience - and indeed our lives - are being enhanced beyond recognition. But are you ready for this pace of change? Have you already thought about how…