simon-lowden-182pxjpg

Simon Lowden

President, Global Snacks Group & Insights - PepsiCo

Simon Lowden has a built a global reputation for leading transformative brands and innovation, fostering best-in-class marketing capabilities and shepherding collaborative functional teams, culled from more than two decades of experience across multiple businesses and roles in multinational companies such as PepsiCo and Unilever. Now, as President, PepsiCo Global Snacks Group and Global Insights, Lowden, is applying his vision and talent to drive growth across the global snacks category which includes three of PepsiCo’s billion dollar brands – Lay’s, Doritos and Cheetos - as well leading global insights as it transforms PepsiCo’s enterprise global marketing and commercial strategies using demand-driven foresights and predictive analytics to inform the company’s approach.

Before joining the Global Snacks Group, Lowden was Senior Vice President and Chief Marketing Officer, PepsiCo North America Beverages, where for the past four years, he has overseen the transformation of PepsiCo’s North American beverage portfolio through a renewed consumer marketing effort and a step change in product innovation.

Prior to this role, Lowden had been Chief Marketing Officer of Pepsi International for five years, where he was responsible for the development of PepsiCo’s Food and Beverage portfolio across more than 100 developing and developed markets around the world. Previously he was VP of Marketing, CSDs for PepsiCo International, responsible for developing and executing the beverage marketing programs around the world.

Lowden joined PepsiCo from Unilever in 1996 as the Marketing Director in the United Kingdom before moving into a pan European assignment. He began his career at Unilever where he honed his trade on brands such as Lynx and Axe.

Lowden holds a BSC in Geography and Geomorphology from Kings College, London. A huge sports enthusiast, Lowden was an avid rugby player and now spends his time competing in triathlons, including the internationally renowned Ironman.

Lowden is a board member of both the Pepsi Lipton Partnership and North American Coffee Partnership joint ventures with Unilever and Starbucks respectively.

Lowden and his wife Rebecca live in Darien, Connecticut with their two children, Ben (studying at University of Michigan) and Caitlin (studying at University of Miami).

Back to The Growth Drivers Study.