Group Client & Proposition Director
Rich is a Strategic Marketing and Business Consultant with +15 years experience partnering with companies including Diageo, Allianz, O2, M&S, Thomson Reuters and AstraZeneca. He helps organisations grow by creating value for customers, working with leaders and teams to break down silos and win at customer experience. This includes purpose, innovative strategy & plans, organisation design and learning for performance.
Rich joined Brand Learning in 2009, becoming a Client Capability Director in 2011 and Group Client Director in 2012, before taking up his current role as Group Client & Propositions Director in 2015. He is a member of Brand Learning’s Executive team, leading their propositions and content excellence globally. This has included leading the major 'Join up to stand apart' study on how to break down silos and win at CX, and creating our '4S marketers' model to design the Marketing organisation of the future, as well as speaking at events such as IPA Effectiveness Week and Marketing Week Live. Rich also leads a group of key BL clients such as O2, Diageo, AXA and UCB delivering solutions in purpose, strategy & planning, organisation & process, culture change and learning.
Prior to this, Rich started out as a marketing consultant at TMPL before joining Intelligent Marketing (IM) where he moved from Account Manager to Board Account Director in 2 years. At IM, he directed the Diageo account (including insight, positioning, innovation and marcomms for Guinness and their Category Spirits Portfolio) and the TaylorMade-adidas Golf pan-European business. Other experience included brand strategy and marcomms for clients including Ferrero UK, iRobot and Rohan.
Outside of Brand Learning, Rich spends his time playing with his young family around the parks of South West London, playing and watching sport, and is passionate about music (listening not performing on the advice of others).
EDUCATION AND AWARDS: 2:1 in History, Oxford University; CIM PGD in Strategic Marketing ; Marketing Society Leaders Programme 2013 ; Commended in Marketing Week's Rising Star Awards.
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