The future of brand communications
Over the last 10 years we have worked with Unilever on many capability programmes, designed learning interventions to address specific capability needs and supported the roll out of global capability initiatives. Recently Unilever asked us to help them evolve their approach to communications.
Brand Learning supported Unilever by bringing our latest thinking on how to engage people as part of an overall brand experience strategy, interviewing key stakeholders to gain their input and facilitating development sessions.
Once the evolved approach was finalised and agreed, Brand Learning supported the roll out. Over a focused period of 4 months, more than 6,500 marketers across the world including CMI and Media teams and their communication agency partners were engaged through a series of leader-led workshops. Brand Learning helped develop these workshops, provided case studies and supported the creation of effective exercises for participants to practice new tools and ways of working.
The workshops were very positively received within Unilever and the new approach is now being embedded to drive brand growth through more effective brand engagement and communication.
Hear more from Unilever's ex-CMO Keith Weed on how to excel in marketing leadership.
Published with kind permission.
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