Colgate's Winning for Growth Business Leaders Programme

Brand Learning began working with Colgate on the Winning for Growth programme for sales and commercial leaders in 2015.

One of Colgate's operating divisions asked us to help strengthen the solution development capabilities of their commercial teams.

They wanted to improve their ability to diagnose real business challenges, analyse and identify the root causes and develop appropriate solutions with strong time-bound implementation plans.

Brand Learning partnered with Colgate to create a comprehensive development experience to build the team’s capabilities. Participants attended a workshop then applied the new approach to a real business challenge or opportunity. The teams then reconvened to present their solutions to senior leaders. Throughout the programme, participants also worked on their own personal and team leadership capabilities.

The Winning for Growth programme had cross-functional participation from Customer Development, Consumer Marketing, Retail Marketing, Finance and Customer Service.

After 6 sessions participants rated the programme 4.8 out 5.0 for being “of tangible value in helping me be more effective in my job”.

Published with kind permission.

For more information about how Brand Learning can help you lift your organisation’s capabilities, please get in touch

Great Job. Super engaging and professional. Amazing experience.
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