Lifting capabilities in Sales
Organisations need to find new ways to achieve sustained and profitable growth, and Sales teams play a critical role in that. Faced with the rapidly changing customer landscape, sales leaders and their teams must continue to develop their capabilities and ways of working.
Our Sales specialists are committed to making a real impact on the performance of people, teams and organisations. Clients ask us to help them build their capabilities in a variety of ways. We create capability strategies that will upskill their teams, we equip them to build customer-centred strategies that create joint value growth, and we develop solutions to help them engage more effectively with customers, including consistent ways of working in field sales.
Contact us to talk about how we can support you in lifting your sales capabilities.
Our Sales experts have made a real difference for clients at internationally renowned companies including:
Uniquely, Brand Learning brings a joined-up perspective: integrating specific sales capabilities with the broader business agenda to create better value for customers.
We work across the following areas, creating bespoke approaches to ensure maximum impact for our clients.
What does this look like?
Defining a customer-centred vision and purpose for Sales, establishing a consistent ‘Sales Way’ and assessing current capabilities from which to develop a strategy and plan to lift those capabilities and achieve business growth goals
Ensuring Sales functions are structured to deliver the strategy and meet customer needs, and key commercial processes are joined up with clear roles and responsibilities. Take a look at 2 examples of our work: joint business planning & driving growth together.
Enabling Sales teams to create channel, shopper and customer strategies and plans aligned to the business strategy and the multi-channel operating environment, including the capabilities needed to manage revenue growth
Developing skills and approaches to drive deeper customer engagement through category management, stakeholder and cross-functional engagement, key customer planning, and joint business planning. See an example of our work.
Delivering programmes that improve the capabilities of field sales teams including territory planning, sales call protocols, field selling and negotiation, multi-channel selling and field coaching. See an example of our work.
Helping Sales leadership teams to uncover growth opportunities and lead their organisation more effectively
Designing and delivering coaching programmes that ensure Sales teams are supported by impactful coaching that builds their skills
Brand Learning understand our business and deliver relevant solutions to our needs. Their work has landed well across our Sales and Marketing communities. They are flexible and very responsive to work with. Laure de Trentinian, Head of Academy and Innovation, Airbus
