Lifting capabilities in Sales
A rapidly changing customer landscape requires new capabilities and ways of working both internally with Marketing and externally with customers and channel partners.
Sales teams need to find new ways to achieve sustainable and profitable growth. Faced with significant market place changes including globalisation, ecommerce, price pressures and increasing customer and shopper expectations, organisations are seeking help in building the capabilities of their Sales teams.
At Brand Learning we enable companies to take a customer-centred approach: lifting the capabilities of Sales teams, and creating new practices to join up Sales and Marketing teams around a connected customer experience.
Our Sales capability specialists have worked with teams in companies like AstraZeneca, Colgate, Novartis, Kellogg's, AB Inbev and Diageo.
Uniquely, Brand Learning brings a joined-up perspective: integrating specific Sales capabilities with the broader business agenda and creating better value for customers.
Typically, we work with clients to:
Define a customer-centred purpose and strategy for sales teams
Identify and develop Sales capability strategies and plans
Define and embed a ‘Way of Selling’
Create channel, shopper and customer strategies and plans, aligned to the business strategy
Engage more effectively with customers
Ensure frontline selling is supporting by impactful coaching