Brand Learning brings a fresh
perspective to the HR agenda

Supporting HR leaders to deliver growth

Leading organisations are beginning to recognise that the capabilities needed to market to end-customers can be powerfully applied in engaging the talent in an organisation and aligning them behind a more customer-centred agenda. Typically our work with pioneering HR leaders has helped them:

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Unlock insights, or new ways of segmenting their employee population, to inspire compelling propositions and engaging experiences

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Develop commercially oriented people strategies and plans
 

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Build a powerful employer brand and segment-specific employee value propositions

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Transform recruitment efforts to attract top talent more effectively
 

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Create inspiring engagement programmes
 

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Deliver influential employee experiences through talent management, leadership development and career-pathing

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Drive customer-centred change to lift the functional performance of colleagues in Marketing and Sales

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Support culture change programmes, putting the customer at the heart of the organisation

 

Uniquely, Brand Learning brings a fresh perspective to the HR agenda, applying best practice marketing and commercial principles to understand, engage and inspire employees better. Learn more about how we brought together Brand Learning’s heartland expertise in Capability and Marketing with a fresh approach to HR to attract new employees at Shell, in our award-winning paper.
Marketing and HR need to be joined-up, the two are intrinsically linked. We’ve brought marketing planning excellence into HR at Shell Global HR Communications Manager, Shell
Brand Learning developed and helped catalyse our internal engagement strategy and provided us with a robust and well thought through platform for success. Our results have been staggering with 72% of employees knowing how our Every Day Matters organising thought relates to their day to day role.“ Brand Director Legal & General

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Case studies

Examples of our HR work

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Latest thinking

on HR

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What we do

The fact sheet

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