Accelerating digital capabilities
Digital technologies are disrupting organisations, creating unforeseen opportunities and challenging ways of working. No longer just another channel for sales and marketing, “digital” needs to be integrated throughout organisations for them to remain relevant and achieve growth.
We work with clients who recognise the need to weave digital capabilities into the fabric of their organisation: changing the mindset, enabling leaders, organising and upskilling teams, integrating new approaches and finding and developing the right people.
Brand Learning is uniquely placed for digital transformation through our combination of digital, customer and capability expertise. Our specialist digital capability team is drawn from client-side digital leaders, digital entrepreneurs and digital agencies.
We most often work in three areas:
Enable digital leaders to define and lead the direction for digital enablement across the customer-centred organisation
Design the right ways of working that capitalise on digital opportunities to create value for customers
Drive sustained growth by embedding in practice the skills and mindsets to realise emerging digital opportunities
Our most recent work has involved:
Helping digital leadership teams to develop the vision, strategy and scope before developing new operating models and organisational structures
Running a digital capability assessment across a Marketing community and developing a capability strategy
Developing tailored ‘ways of working’ that integrate digital into Marketing and Sales processes and tools
Applying digital thinking using integrated online and offline solutions such as gaming and simulations that drive mind-set change as well as practical application
Creating face-to-face, experiential and e-learning learning experiences with prominent experts on marketing excellence in a digital age
Live-Action-Learning to develop digitally-inspired strategies and plans such as content strategies for leading brands
Customer-centred digital safaris giving participants real world experience of how their customers use digital devices and new technologies
Inspirational! Changed my mindset, vision and goals within my role Marketing Manager, Pharma
I chose Brand Learning as our partner for this project as they provided the two main core skill areas I needed help with, 'Digital' and 'capability building’. Digital Marketing Manager EU, Brown-Forman