What are your Sales colleagues really thinking?
We recently surveyed c.100 senior marketing and sales directors globally, throwing light on the relationship between them.
You can discover the findings in this month’s B2B Marketing which features our research along with great insights and examples for working together with a more connected customer agenda.
Here’s a flavour of what we learned:
- More than one in three senior marketers think they’re great at collaborating with sales but only one in eight sales directors agree
- More than 45% of marketers said they meet their sales colleagues every month but fewer than 18% of sales professionals claimed this was the case
Thanks to B2B Marketing for a great read – click here for the full article