The Wonky Ladder: when Sales and Marketing don't speak the same language

The first step in strong sales and marketing partnerships is understanding what each other are talking about. If you don’t have the same definitions of success, then your ladder to success is going to be wonky and possibly dangerous. Here are 5 terms that sales and marketing teams define differently. Please suggest others you can think of.

The wonky ladder: when sales and marketing don't speak the same language

We'd love to hear from you on how joined up your relationships are, by taking our quiz.

For more information about how Brand Learning can help you lift your organisation’s Sales capabilities, please get in touch. You may also like our report on joining up the organisation to win at customer experience, and these films, perspectives and resources on Sales.

Join the conversation and share your opinions on Twitter or LinkedIn, where you’ll find our latest content as well as some of our favourite thought-pieces from other influencers.