FILM: Introducing the 4S Marketers Model™
As the customer champion, Marketing is well placed to drive the organisation behind this shared purpose of creating motivating experiences. In this film, Rich Bryson, Group Client Director at Brand Learning, introduces our latest thinking on organising around the customer experience including the new 4S Marketers Model™.
For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch. You may also like our report on delivering joined-up customer experiences and these films, perspectives and resources on Organisation Design.