RSA Marketing Academy wins Training Programme of the Year for work with Brand Learning

RSA (previously Royal Sun Alliance) one of the world’s leading multinational insurance groups, together with Brand Learning, the leading international specialists in marketing capability development, triumphed at the Insurance Times Awards held in Birmingham on Friday evening 4th December. RSA won top honours in the ‘Training Programme of the Year’ category, for its transformational Marketing Academy, a world-class marketing capability development programme.

RSA and Brand Learning have worked together over the last year to develop and launch the RSA Marketing Academy curriculum, a practical development programme designed to build the skills and capabilities of managers within marketing on a global scale.

The Marketing Academy has to date rolled out its Foundation Programme on a global scale with a series of face to face workshops involving 150 RSA marketers from over 12 countries, and will follow this with the launch of its ‘Deep Dive’ Masterclass programmes in 2010.

The Marketing Academy was conceived by RSA and through a collaboration of leading consultancies Brand Learning, Boston Consulting Group and Whatif. It followed internal and external diagnosis and responded to the tailored needs of the business in the increasingly complex and challenging insurance marketplace. Central to this change agenda was the ambition of Group Strategy, Marketing & Customer Director, Clare Sheikh, to create a best in class global marketing function, with a common language and leading, best practice approaches and tools.

Clare Sheikh at RSA comments: “We are delighted that our pioneering Marketing Academy has been recognised in this year’s Insurance Times Awards. Brand Learning’s specialist input has been central to helping us define the RSA Way of Marketing, and ensuring that we learn from and implement best in class marketing practices.”

Brand Learning’s Marketing Capability Director, Sandra Arkle, who works closely with Clare and her team, adds: “The insurance and financial services sectors have been transforming their approach to marketing capability development and it is extremely rewarding to see RSA recognised for its outstanding commitment to building marketing excellence to deliver growth throughout the organisation.”