Marketing veteran to lead Brand Learning’s growth in Asia

Marketing veteran to lead Brand Learning’s growth in AsiaBrand Learning, a company specialising in building business capabilities to drive customer-centred growth has announced a strategic appointment to its new APAC office.

Sandeep Khanna, former vice president of corporate marketing APAC at LG Electronics and head of marketing at Nokia and Akzo Nobel ICI Paints has taken on as the first managing director of Brand Learning Asia Pacific.

Brand Learning enables companies to achieve their growth goals by enabling them to be customer-centric across teams and remits, as well as by achieving deep functional excellence in marketing, sales and HR.

Khanna is a specialist in emerging markets with over 25 years of branding and marketing experience in Asia. He will support Brand Learning in its continued expansion in the region, reporting to Harriet de Swiet, Brand Learning Partner for Asia.

As the APAC managing director he will be responsible for establishing Brand Learning as the “go-to partner for companies who want to improve their performance, and that of their teams, in marketing specifically, or in creating an organisational drive for customer-centred growth.”

Leading the new Singapore office, he will connect with existing and potential clients across the region, lead the recruitment drive to augment the existing team, and ensure the global Brand Learning team is well-leveraged to share its expertise and actively support the local operation.

Mhairi McEwan chief executive and co-founder of Brand Learning said in a statement toMarketing: “The launch of our office in Singapore is a hugely exciting milestone for Brand Learning and we’re delighted to have a person of Sandeep’s high calibre and experience leading our Asia Pacific team as we continue to grow in the region. He brings a wealth of senior client and agency experience, a great network and deep regional understanding to our business in Asia.”

“Sandeep is passionate about people development, continuous self-improvement and learning – and is building an expert and engaged capability team which we are confident will enable our clients in the region to experience outstanding support.”

Based in London, New York and Singapore, Brand Learning works with over 120 leading multi-national organisations (including Shell, PepsiCo, GSK and AstraZeneca) in more than 60 countries to create sustained performance change in their commercial teams.

“Asia is at the heart of our business growth strategy as we are looking to build a presence in the region to better service our existing global clients as well as identify opportunities with new regional clients across the region,” McEwan added.

Originally published in Marketing Magazine (Asia)