Marketing Society awards top prize to Brand Learning for pioneering work with Shell

Brand Learning has once again triumphed at the Marketing Society Awards for Excellence 2009.  Our pioneering work for Shell has been voted winner in the Marketing Capabilities category, the third time that we have won this award in successive years.

This impressive achievement reflects Brand Learning's support for Shell’s global recruitment marketing. With the world facing growing demand for energy and a step change in how that demand is being satisfied, Shell’s recruitment team was tasked with trebling the number of high calibre new recruits it attracted from 2005 to 2008.

We worked with Shell to introduce effective marketing processes, tools and techniques to its HR function to step-change recruitment practices, helping Shell successfully attract thousands of highly-skilled employees while simultaneously reducing recruitment costs.

Navjot Singh, global marketing manager - recruitment & global HR comms manager at Shell, comments: “We are delighted that our pioneering work with our partner BRAND LEARNING has been recognised in this year’s Marketing Society Awards. Brand Learning's specialist expertise has been central to helping Shell deliver a better candidate experience and exceed our business targets.”

Ana Maria Santos, Brand Learning's partner who worked closely with Navjot and his team, comments: “The corporate spotlight has swung firmly onto marketing effectiveness and performance. It’s exciting to see effective marketing techniques move into HR and this investment has more than paid back by helping Shell meet its challenging targets. Being recognised by the Marketing Society for our efforts is hugely pleasing.”

For more information, click here to read the award-winning paper and here to read the summary from the award booklet.