International Marketing Leaders Programme designed for Marketers offered by The Marketing Society in association with Brand Learning

Senior marketers need to focus more on context and less on content, according to information released today. Marketing managers need to handle the day-to-day job but more senior marketers need also to be able to rise above it, providing the vision and context within which effective decisions are made. They must also engage people and build their capabilities to manage the operational demands of the business. Only then will they be equipped to sit at the top table in their organisations.

This call to action came from The Marketing Society, the UK’s most influential network of marketers and Brand Learning, the leading international specialist in marketing capability development, as they announced the seventh annual International Marketing Leaders Programme (IMLP) 2010. It takes place in three modules during March to May 2010 and is designed to support individuals who are preparing for or have just taken up high-level marketing leadership roles. It also features top marketing leaders from world class companies as guest speakers with facilitation by Brand Learning and the Marketing Society.

Module One, which takes place from 17-19 March 2010, looks at Becoming a Great Marketing Leader. Speakers include Kerris Bright, chief marketing officer, AkzoNobel Decorative Paints; Ian Crook, marketing director, internet, Tesco; Steve Langan, managing director and group marketing director, Hiscox UK and Jill McDonald, chief marketing officer, McDonald’s. The sessions will cover issues such as team leadership, boardroom expectations and leading organisational change.

Module Two, Inspiring Marketing Leadership in Practice, takes place on 22-23 April 2010. Speakers such as Roisin Donnelly, corporate marketing director and head of marketing of Procter & Gamble UK and Ireland, and Peter Rampling, marketing director of Telefonica 02 UK will provide insight into best practice in brand building, brand communications and leading for innovation.

Module Three covers Leading Marketing into the Future as well as personal action planning for the attendees. It takes place on 13-14 May and looks in particular at how marketing is changing in the digital age. Speakers include Keith Weed, executive vice president at Unilever, Obi Felten, head of consumer marketing, Google EMEA and Simon Darling, founder of Quiet Riots and ex Skype and eBay.

Michele McGrath, Brand Learning partner and facilitator of the programme, comments: “Senior marketers have a vitally important role to play in driving growth. The continuing appeal of the MLP development programme is that it provides senior marketers with the tools and skills they need to evolve their marketing leadership capabilities.

“Leadership is about vision, energy and accountability, she continues, but a lot of senior marketers haven’t been given the chance to acquire those skills as they rise up the corporate ladder. The role of the marketing director is to lead the business to deliver superior customer value and thereby drive growth and the Marketing Leaders Programme makes sure they are given the support they need to head in the right direction.”

Gemma Greaves, marketing director at The Marketing Society, adds: “Most great leaders are made, not born. The Marketing Leaders Programme, developed in association with Brand Learning, takes delegates on a marketing leadership journey and provides attendees with an in-depth understanding of what it really means to be a marketing leader. True marketing leadership is about ensuring there is a harmonious balance between functional marketing skills and strong leadership qualities.”

The programme will be held in and around Warren House in Kingston-upon-Thames, Surrey. To book a place, please contact Jenni Georges of the Marketing Society at 020 8973 1360/1372.