Inspiring teams at Pernod Ricard
As organisations grapple with the challenges of the digital age, creating customer experience emerges as a critical priority – both within marketing teams and when working across functions to create a joined-up approach to creating consumer and customer value.
Brand Learning is working with Pernod Ricard to respond to this challenge, in a wide-reaching initiative designed to look at the future of marketing for the next five to ten years. We’ve been supporting the premium drinks company on the implications for their organisation and operating model, their ways of working, their consumer engagement models and the implications for capability building across brand and market companies.
It’s exciting, far-sighted work, leveraging our latest thinking on customer-centred organisational design (due to be published in early June, sign up here to be the first to receive it) as well as our new growth framework that places customer experience at the heart of the strategic agenda.
Commenting on the work, Martin Riley, Chief Marketing Officer of Pernod Ricard, said"Brand Learning have provided strong structure, focus and support to our key Future of Marketing project. Their experience of working with other clients in this area and their understanding of marketing capabilities and organisation has brought a great deal of value and insight to the project.”
To see more of Martin’s views about how to achieve customer-centred growth, watch this short film.