Brand Learning hosting a workshop at Cannes Lions Festival of Creativity
We are delighted to have been invited to host an interactive workshop at the Cannes Lions International Festival of Creativity, entitled The Growth Drivers: Challenging the way Marketers and their Agencies work together.
Brand Learning co-founders Mhairi McEwan and Andy Bird will facilitate the hour-long practical workshop joined by three leading CMOs with extensive sector and international experience -Amanda Mackenzie, Barry Herstein and Kerris Bright - to deliver their perspectives on how both marketers and their agency partners can step up and embrace their strategic role as growth drivers.
External pressures such as globalisation, digital transformation and sustainability, coupled with operational and capability challenges within organisations, demand rapid and creative responses from marketers and agencies alike.
Marketing has a vital contribution to make in helping businesses thrive in this environment. But its potential role in driving sustainable, profitable growth by creating better value for customers is not always well understood or valued. Consequently, agency partners are also held back and are less able to provide the passion, strategic support and broader creative excellence they can offer.
This workshop will provide insights, ideas and examples to help marketing and agency leaders address these issues in practice.
All attendees will receive a complimentary copy of our book The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities.
If you happen to be in Cannes, or know anyone who will be, we’d be delighted if you joined us.
Date: Thursday 21st June
Time: 09:30-10:30 and again at 14:00-15:00
Location: Workshop room
If you'd like to know more you can download the full press release.