Who made The Growth Driver Hall of Fame?

Organisations need leaders who can create growth among heightened and often competing demands, fuelling momentum behind their goals. In our global Growth Drivers Study, the people and companies highlighted by their peers as the cream of the crop when it comes to growth are all known for their success and growth-driving behaviour.

Our research surveyed over 900 business leaders across 42 countries, includig CEOs and senior executives from Diageo, Dyson, Microsoft, PepsiCo, Pernod Ricard, Thomson Reuters and Unilever.

The top ten most admired companies are:

  1. Apple
  2. Google
  3. Unilever
  4. Amazon
  5. Uber
  6. Airbnb
  7. Facebook
  8. Proctor & Gamble
  9. General Electric
  10. Nike

Unsurprisingly, Apple & Google are companies that l C-suite business and marketing leaders most admire for their approach to growth. They are often seen at the top of lists of the most admired brands and businesses globally, but Unilever’s position in our hall of fame shows that its continuing growth and its clear purpose is respected by the world’s top business people.

Mhairi McEwan, our group CEO and co-founder, says: “The Growth Drivers Study highlights those companies that have embraced a new model for growth. The inclusion of companies like Uber and Airbnb, which have yet to make the usual top tens of the biggest brands, also shows that business leaders admire companies willing to break the mould and grow quickly by disrupting existing markets.”

Our research also identified senior individuals recognised by their peers when it comes to managing business growth. The ten most admired business people are:

  1. Paul Polman, Unilever CEO
  2. Sir Richard Branson, Virgin
  3. Steve Jobs
  4. Gavin Patterson, BT CEO
  5. Tom Mockridge, Virgin Media CEO
  6. A.G. Lafley, former P&G CEO
  7. Allan Leighton, former Asda CEO
  8. Amy Hood, Microsoft CFO
  9. Ana Botin, executive chairman of Santander
  10. Angela Ahrendts, Apple, senior VP, retail & online store

The study highlights the importance of growth-driving leaders who can energise and drive momentum in their business. It found that Growth Driver leaders are dedicated to strengthening the capabilities of their business and their own leadership skills. Almost half (49%) of business leaders at high growth companies dedicate two or more days per month on personal learning, training and capability development compared with only 27% of those that aren't Growth Drivers.

Want to learn more about how you can drive growth in your organisation?

Read the report here. We have also identified specific implications for teams in marketing, sales, HR and capability as well as for company leaders, so get in touch to explore how BRAND LEARNING can help.


BRAND LEARNING: Inspiring people. Lifting capabilities. Growing organisations.