World Book Week: switch off Netflix this week and pick up a book

As children trundle off to school wearing Harry Potter gowns or Cat in the Hat gear in celebration of World Book Day, many of us are guiltily renewing vows to find more time to read ourselves. If you are wondering which books to prioritise for the year ahead, here are three ‘must reads’ that we’ve handpicked:

  1. Design for How People Learn, 2nd edition – Julie Dirksen

    Lucid, entertaining, and beautifully illustrated, Design for How People Learn is a gold standard for anyone wanting to develop innovative learning experiences. It covers the breadth and depth of learning, from its foundation in neuroscience to the font size eLearning designers should consider. It also gives you the best straw men you’ll have seen in a long time. Julie Dirksen’s tone is funny and engaging, and her thought-provoking questions have a lasting impact.

    Find out more, or get your copy here.

  2. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 5th edition – David Meerman Scott 

    David Meerman Scott’s pioneering work is a bestseller on devising cutting-edge marketing and PR strategies for growth. His fifth edition is “the most extensively revised yet” and is packed with the latest ideas, advice and real world cases studies. Pioneering, practical, and brilliantly written, this is a modern classic.

    Find out more, or get your copy here.

  3. Grit: The Power of Passion and Perseverance – Angela Duckworth

    Award-winning psychologist, 2013 MacArthur Fellow and popular TED speaker Angela Duckworth has led trailblazing research into what it really takes to succeed. Her much-anticipated book, due for release on 3 May 2016, reveals the secrets of how ‘grit’ sets high achievers apart. It inspires readers to achieve similar levels of success, reaching far beyond the limits of natural talent and IQ.

    Listen to Angela’s TED Talk on the topic of grit, or pre-order your copy here.


Lastly, another great read is the recently published Growth Drivers Study report which is complimentary and available to download now.


BRAND LEARNING: Inspiring people. Lifting capabilities. Growing organisations.