FILM: How to manage agencies in the digital age
Digital brings with it a fresh set of skills and techniques which often requires a reappraisal of existing agency relationships. In this film, Brand Learning's Digital Capability Director Paul Randle, former-Head of Digital (Decorative Paints) at AkzoNobel and Jim Willows, Manager, Marketing Communications at Porche Cars GB Ltd about their approach to managing agencies in the digital age.
Follow this link to view our series of films about marketing in a digital age, featuring top digital leaders who have inspired us with their helpful tips and rich experience.
For more information about how Brand Learning can help you lift your organisation’s digital capabilities, please get in touch or contact me directly on LinkedIn. You may also like these films, perspectives and resources on Digital.