Starbucks' Ian Cranna on why purpose is so important to a Marketing Leader [FILM]

 

We have created a series of leadership-focused films from top leaders who have who have inspired us with their helpful tips and rich experience. In this film, Brand Learning catches up with Ian Cranna, Vice President Marketing & Category EMEA at Starbucks, who shares the importance of purpose and how it permeates the whole organisation, its relationships with suppliers, and its influence on the customer experience.

Ian was a speaker at the 2016 International Marketing Leaders Programme Europe which is brought to you by the Marketing Society in partnership with Brand Learning and sponsored by Shell. The programme is a unique development experience for high potential individuals preparing for senior marketing and commercial leadership roles.

Follow this link to view our series of films from top leaders including Nina Bibby, Marketing and Consumer Director O2 UK (Telefonica) and  Dean Aragon, Global VP Brand & CEO at Shell Brands International.

For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch. You may also like these films, perspectives and resources on Customer-Centred Leadership.

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