FILM: McDonald's Jill McDonald on how leaders can make customers #1


In this film, Brand Learning catches up with Jill McDonald, President & Chief Executive Officer of McDonald's Restaurants, on how leaders can make customers #1 after the session we ran with her at The Marketing Society's International Market Leaders Programme 2013.

Follow this link to view our series of leadership-focused films from top leaders who have inspired us with their helpful tips and rich experience.

 

For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch or contact me directly @AndyBird_BL. You may also like these films, perspectives and resources on Customer-Centred Leadership.

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