FILM: McDonald's Jill McDonald on how leaders can make customers #1
In this film, Brand Learning catches up with Jill McDonald, President & Chief Executive Officer of McDonald's Restaurants, on how leaders can make customers #1 after the session we ran with her at The Marketing Society's International Market Leaders Programme 2013.
Follow this link to view our series of leadership-focused films from top leaders who have inspired us with their helpful tips and rich experience.
For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch or contact me directly @AndyBird_BL. You may also like these films, perspectives and resources on Customer-Centred Leadership.