FILM: Barclays' David Wheldon on the importance of Purpose


We have put together a series of leadership-focused films from top leaders who have inspired us with their helpful tips and rich experience. In this film, Brand Learning catches up with David Wheldon, current WFA President speaking as Head of Brand, Reputation & Citizenship at Barclays Group who talks about the importance of purpose in leading a customer-centred organisation.

Follow this link to view our series of Leadership-focused films from top leaders who have inspired us with their helpful tips and rich experience including Peter Duffy, Group Commercial Director - Customer, Marketing & Product at easyJet.

 

For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch or contact me directly @AndyBird_BL. You may also like these films, perspectives and resources on Customer-Centred Leadership.

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