Debrett’s 500: the marketers that hit the mark
The Debrett’s 500 has just been announced for 2015. For almost 250 years Debrett’s has been recognising people of influence and achievement in British society, and we’re delighted to see so many excellent marketers make the list.
To celebrate their success, here is the list of marketers that made the Debrett’s 500, along with the tips that many of them have shared with us and our participants over the years. The complete 500, across all industries, can be found here.
Amanda Mackenzie, OBE
Chief Marketing Officer Aviva
Amanda is a high-profile marketer who has been a member of the Aviva Group Executive for 7 years. She is currently on a 2-year secondment, leading a charitable global education initiative for the United Nations. Amanda is always a popular speaker at the International Marketing Leaders Programme, and was also a guest speaker at Brand Learning's event at Cannes Lions. In this short film, Amanda shares her advice on what she believes makes a good leader.
Marketing director John Lewis
Having joined John Lewis in 2008, Craig Inglis created a new marketing strategy and marketing focus, which has made heavy contributions to the retailer's growth. In both 2010 and 2011, the brand won Marketing Society’s Brand of the Year. Craig has been a valued speaker at the International Marketing Leaders Programme for several years. In this short film on customer-centred leadership, he shared his insights about leadership, and you can learn more about what he did at John Lewis in our white paper ‘What it takes to become a true marketing leader’.
International marketing director Boots
Elizabeth Fagan has had an influential role in facilitating the Boots brand’s share increase in its core beauty and health sectors. She launched the company’s famous “Here Come The Girls” and the “Let’s Feel Good” strapline. She is also recognised for her inspiration and empowerment within her team. We filmed Elizabeth last year where she shared with us her belief that it’s the role of marketing in any organisation is to lead the customer-focused strategy. She has also contributed to our slideshare of advice for aspiring marketing leaders.
Chief marketing officer Unilever
Described as a 'Marketing mastermind', Keith Weed leads the Unilever marketing function with purpose and passion. He has driven 'Crafting Brands for Life' and is committed to Unilever's sustainability programme. Another International Marketing Leaders Programme favourite, here Keith shares his thoughts on the power of purpose and the best way to excel in leadership. Keith also contributed to our white paper on ‘What it takes to become a true marketing leader’.
Corporate marketing director Procter & Gamble UK and Ireland
Roisin Donnelly's remarkable career includes being a key player in the biggest acquisition in Procter & Gamble’s history, when the £32 billion Gillette business was integrated into the company in 2005. She also uncovered the company’s ‘Proud sponsor of mums’ campaign which was launched with the London 2012 Olympic Games. An inspirational speaker at the International Marketing Leaders Programme, in this slideshare Roisin shared with us 5 tips for being a great leader.
Marketing director Sainsbury’s
Responsible for Sainsbury's brand strategy and execution, its own label portfolio and for growing ecommerce, Sarah Warby has an influential role at Sainsbury's. In 2013, the Marketing Society recognised her as Marketing Leader of the Year. Sarah has been generous with sharing her perspectives with us over the years, not only as an International Marketing Leaders Programme speaker in the UK, but also in a series a films on our YouTube channel. Watch her talk about the importance of engaging other functions with marketing, the role insight has played in shaping her decisions, and how customers influence her leadership. Here are her tips that she believes all great leaders must consider.
Managing director retail brands and marketing Lloyds Banking Group
As the managing director of retail brands and marketing at Lloyds Banking Group, Catherine Kehoe is responsible for developing the group’s brand strategy. With former positions as marketing director at Yell Ltd and head of strategy and marketing at BT, she casts great experience over the world of financial services marketing.
Marketing director Transport for London
Chris Macleod’s responsibilities range from road safety to promoting Oyster cards, the Barclays Cycle Hire scheme, to buses and tubes. At a time when London’s transport system is experiencing a record high in demand, it is noteworthy that Macleod has won every major marketing and creative award during his time at TfL.
Managing Director Retail UK & Ireland, Paddy Power
With a track record at P&G and Bacardi before joining Paddy Power, Christian Woolfenden is credited with growing the brand's turnover, share and reputation. We are proud that he is an alumnus of The International Marketing Leaders Programme.
Chief marketing officer William Hill
Kristof Fahy joined William Hill in 2010 from Yahoo! and previously Blackberry and Orange, and will be moving on in March. In an interview with Forrester last year, Kristof advised "If you are not listening – start now. If you are listening, make sure you are acting on what you hear." Kristof is also a supporter of the Marketing Academy.
CEO, M&C Saatchi Group
Lisa Thomas has a stellar track record. Her career began at Wunderman Worldwide and then continued in direct marketing at Craik Jones, where Lisa became the first board director outside the founding partners, rising to deputy managing director. In 2000 she started the direct marketing agency LIDA. 10 years later Lisa was promoted to CEO of the M&C Saatchi Group.
Consumer and marketing director O2
Nina Bibby's role at O2 in the UK is critical in leading its transformation to a digital services provider. Although many of us knew her from her time at Diageo, Brand Learning has worked with Nina while she led marketing teams at IHG and Barclaycard. While we don’t have her on film just yet, we congratulate her on this latest accolade.
Group marketing director Jaguar Land Rover
Appointed to the role of group marketing director at Jaguar Land Rover in October 2013, Phil Popham is responsible for all global marketing on both the Jaguar and Land Rover brands. He joined the company in 1988 as a graduate trainee - a true example of building talent from within.
Director of brand and marketing Virgin Media
Richard Larcombe's background is as an AMV BBDO account director, and then News International marketer, before joining Virgin Media where he manages a £160m budget. He's been described as flamboyant and a change agent, and was featured in Marketing's Power 100.
Marketing and consumer director Camelot
Another inspirational woman on the list, Sally is on this year’s fellowship programme for The Marketing Academy, and has exemplified the power of having a marketer on the board. One of our favourite tips she has shared with us at The International Marketing Leaders Programme is ‘numbers are the output of doing the right things’.
Marketing director Public Health England
At Public Health England, Sheila Mitchell is responsible for a public health and behaviour change programmes including, smoking cessation, Change4Life, and Stroke awareness. To do this she has to lead through complexity, engaging large numbers of stakeholders with a clear purpose.
Group marketing and brand director BT
Suzi’s role at BT spans multiple sectors and teams with different customers, propositions and focuses. We’ve been lucky to be included in her regular Brand Forums where she brings together the leaders and agency partners from across the business to ensure they understand the strategic direction, are inspired by each other’s work, and learn of new ways to strengthen their marketing.
Chief marketing officer Diageo plc
Syl Saller is the Chief Marketing Officer at Diageo Plc and a member of Diageo’s Executive Committee. Syl joined Diageo in 1999 from Allied Domecq Retail where she was Marketing Development Director. She started her career in brand management with Gillette, holding both US and global roles.
For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch or contact me directly @HayleySpurling. You may also like these films, perspectives and resources on Customer-Centred Leadership. Read our new white paper on the customer-centred leadership to learn more.