Growth Drivers Media & Events

The findings of the Growth Drivers studies have been featured at leading industry events across the world including AdWeek Europe, the MMA Forum, the Festival of Marketing, WARC global webinar, the Inspire Conference, the Financial Services ForumEffectiveness Week and Marketing Week Live.  We also regularly host round tables and recently welcomed Chief HR Officers and HR Directors in London and Singapore to discuss the findings of 'The New HR Imperative: Leading for Growth'. 

On 9th November, Harriet de Swiet will be taking to the stage at Mumbrella 360 Asia in Singapore to discuss our latest research which uncovered the need to support managers in their vital role of connecting people growth to business growth. We have a limited number of free tickets available to our session. If you would like to attend, please get in touch.

Watch this space for future events or contact us for details of our invitation only roundtables.

In the meantime here is some of the media coverage we have attracted.

For media enquiries please contact blteam@brandlearning.com

 

Stuck in the middle: Why marketing managers feel disconnected from the C-suite

Marketing Week

Brand Learning co-CEO Nevine el-Warraky attributes this so-called “disconnect” between managers and the C-suite to a number of different factors.

Silos and bureaucracy are holding back customer experience

Marketing Week, Jonathan Bacon

Organisational structures continue to hinder marketers’ ability to improve the customer experience, according to Brand Learning research featured at Marketing Week Live.

Is Customer Experience the Ultimate Effectiveness Tool?

Rich Bryson, Nathan Ansell and Jeremy Ellis at Effectiveness Week

How relevant is marketing communication spend in a world where customer experience is the biggest driver of brand performance? How can all aspects of the brand experience be optimised? 

Collaboration is key to customer experience

Marketing Week, Mindi Chahal

Joined up customer experiences that are differentiated and relevant are proven drivers of business growth.

Stop talking about transformation: how marketing can lead the new growth agenda

Market Leader Q2 2016, Hayley Spurling and Sarah Jones

A new growth code has emerged, challenging businesses to revolutionise their strategy, structure and skills.

Leadership Lessons from Advertising Week

Huffington Post, Sarah Jones

When the value equation between people, publishers and advertisers breaks down, what can you do? Brand Learning uncovers key lessons from Advertising Week Europe.

Growth Matters: Do You Know How to Drive It?

Huffington Post, Brand Learning

One of the biggest enigmas in business may just have been cracked. Brand Learning has uncovered the new Growth Code for future success. Here are the highlights from their extensive research. 

Four Steps To Increase Growth Within Your Organisation [Infographic]

CMO, Mhairi McEwan

The happiness of customers is seen as the most critical driver of growth in business globally, giving marketers a unique opportunity to drive a new customer-centric growth agenda. Yet, it can still be a struggle   to deliver that promise and create a more joined-up customer experience.

Defining Purposeful Growth

Forbes, MaryLee Sachs

Growth Drivers are more likely to have a clear purpose, customer-centered leadership at the highest level and a clear capability strategy.  

Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

More About Advertising, Editorial

Surveys of businesses and business leaders generally state the obvious; but Brand Learning has produced an interesting spin on it, majoring on people and companies who drive growth.

Here are the eight pieces of jargon business leaders want to see killed off

RealBusiness, Hunter Ruthven

Whether it is two words jammed together or just those that make very little sense, the SME community has let it be known what jargon has no right to exist.

Eight jargon words to ban from the office in 2016

The Press and Journal, Erikka Askeland

Tired of hearing about the disruption by millennials to your transformation? You won’t be the only one. The top eight most-over-used management jargon words that should be banned from the workplace has been unveiled following a survey of top business leaders.

The most overused business words you are tired of hearing

HITC Business, Ian Bolland

Almost a quarter of business leaders are suffering from ‘Transformation Fatigue’ and are tired of hearing this over-used management term.

Don’t fret about their happiness, it’s employee effectiveness that counts

Chartered Management Institute, Jermaine Haughton

New research from Brand Learning reveals the secrets behind growing your business.

How alumni could help HR combat the digital skills shortage

Econsultancy, Ben Davis

What if trying to retain your staff was missing the bigger picture? Whilst most HRs are understandably working on retaining people for as long as possible, taking a longer term view is necessary to create brand ambassadors, recruit from the right circles and tempt back talent.

Brand Learning challenges businesses to think differently about growth with their global Growth Drivers study

Top Consultant, Editorial

A focus on the motivation and capabilities of employees to deliver an integrated experience for customers is key to driving growth in business, according to a landmark Growth Drivers Study, by Brand Learning.

It might sound obvious, but for companies to grow they need to focus on customers and listen to employees

International Business Times, Stefan Stern

The goal of profitability alone is not enough of a spur to intelligent colleagues.

7 ways to drive growth

Marketing Week, Mindi Chahal

Produced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations.

Diageo’s Syl Saller: To drive growth, brands must embrace change but respect marketing fundamentals

Marketing Week, Syl Saller

Growth Drivers advisor, Syl Saller, discusses her thoughts on driving growth with Marketing Week.

Ten must-see sessions at the Festival of Marketing

Our Growth Drivers session - 'What's the secret to driving growth today' has made Marketing Week's top 10 must-see sessions at the UK Festival of Marketing. Marketing Week columnist Mark Ritson chaired the session along with a stellar panel of selected Growth Drivers Advisors.