Growth Drivers research

What's the secret to driving growth today? What practices distinguish Growth Drivers from the rest? How do you create an organisation capable of growth in the future?

Growth Drivers™ is Brand Learning's research series, uncovering the new practices that drive growth in the world’s leading organisations.

Our inaugural Growth Drivers Study identifies a new growth code:

Brand Learning Growth Drivers Study - Growth Code

To discover more about the Growth Code and the capabilities that underpin it, get your copy of the Growth Drivers Study now. 

To learn about the implications for customer experience, sales, marketing, HR and beyond, take a look at our latest research and our views and ideas.


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The Growth Drivers Study is a global initiative led by Brand Learning in partnership with The Marketing AcademyMobile Marketing Association, The Conference BoardThe Marketing SocietyEconsultancy and Marketing Week that uncovers the hallmarks of Growth Driver organisations and what they do in practice to drive growth.

The Growth Drivers Study is supported by a global Advisory Panel of respected business leaders chaired by Niall FitzGerald KBE, ex CEO & Chairman of Unilever and Chairman of Reuters. The panel includes Sir Roger Carr, Chairman of BAE Systems, Alexandre Ricard,CEO of Pernod Ricard, Syl Saller, CMO of Diageo, R Gopalakrishnan, non-executive Director of TATA Sons, Gavin Patterson, CEO BT, Ross McEwan, CEO of RBS, Simon Lowden, President, Global Snacks Group and Global Insights of PepsiCo, Kerris Bright, CMO of Virgin Media and Patrick Cescau, Chairman of InterContinental Hotels Group, among many others. Full list of advisors

Growth is as vital as ever. But what it takes to drive growth has inevitably changed. Many organisations still operate with an outdated and silo-ed model which is not built around their customers’ needs. This study shows what it takes in practice to drive growth. More than that, it shows what you need to do to create a ‘growth ready organisation’ Mhairi McEwan, Group CEO and co-founder of Brand Learning

Some of the 92 organisations that participated in the Growth Drivers Study

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