Posted by Linda Miller on 14/02/12 under Brand Positioning & Architecture, Marketing Capability (General)Love is in the air, but mindful that many haven’t found their perfect Valentine as yet, I was interested in what makes for marketing yourself successfully in the internet dating world! So I asked...
Posted by Sandra Arkle on 08/02/12 under Communications, Marketing Capability (General)Having just moved to New York, last Sunday marked my first Super Bowl Sunday in the US and it was an eye opening experience both as a viewer and as a marketer. For the uninitiated (like myself)...
Posted by Linda Miller on 02/02/12 under Culture, Marketing Capability (General)The focus of attention on how to use social media to best create competitor advantage is shifting. For a while now brands have fully embraced its role as a brand engagement tool, but it seems to me th
Posted by Jill Hughes on 27/01/12 under Organisation, ProcessesAt a recent meeting of our US team, stories abounded from our colleagues of the continuous pace of organisational change facing global companies and their marketing departments. The frequency of...
Posted by Bruce Levi on 19/01/12 under Skills / LearningWhat type of gamer are you? Here are the four Bartle player types and is one common way to describe the psychology behind games. An Achiever who likes to accomplish & master things...
