Food For Thought
In this section we feature a set of articles that aim to stimulate thoughts and debate. We will shortly be following this up with our BRAND LEARNING Blog so watch this space!
13.07.2010
Is Marketing Capability Assessment on your Radar?
In this article, Hilary Rickard, Marketing Capability Development Director at BRAND LEARNING, shares the challenges of assessment and introduces BRAND LEARNING RadarTM , a new marketing capability assessment tool that has been tested, developed and refined with input from multi-national companies, research experts and academics at The Oxford Institute of Retail Management, Saïd Business School, Oxford University. Download
10.06.2010
Shopper Marketing: The ‘silo-busting’ challenge across Sales & Marketing
this article, we explore how Shopper Marketing can deliver both competitive advantage and bring Sales and Marketing together to create a high performance commercial team... Download
30.04.2010
Insight versus Science - a Culture Clash for Pharma?
This month Ceri James explores the reasons why customer insight generation may be an uncomfortable partner to the scientific process within the Pharmaceutical industry... Download
22.01.2010
Digital Technologies - Implications for Building Marketing Excellence
This month Liz Lacovara considers the implication of digital technologies for employee learning programmes... Download
20.11.2009
Marketing Re-Mastered for The Digital Era
This month Bruce Levi explains how marketers can take a proactive approach to the evolving digital world... Download
16.10.2009
Employee Value Propositions: A Key Marketing Tool for Talent Management
This month Susan Sochart reviews the importance of Employer Branding and the development of compelling Employee Value Propositions (EVPs)... Download
04.09.2009
A Compelling Case For Investment In Marketing Capabilities
This month Liz Lacovara presents compelling evidence that will be of significant value to Marketing, HR and Learning & Development directors in helping them champion the case for investment in marketing capability development initiatives... Download
22.07.2009
Is Marketing Fit for the Challenge?
This month Hayley Spurling shares BRAND LEARNING’S thoughts on the question of whether Marketing is fit for the challenge of re-igniting growth after the recession... Download
26.06.2009
Attracting & Retaining Talent: Yes, it needs Marketing Skills!
This month Ana Maria Santos shares some thought provoking ideas on how the use of Marketing processes, tools and techniques can help HR with more effectively managing their Talent Strategy... Download
19.05.2009
Why Marketing Leadership Matters
This month Michele McGrath shares BRAND LEARNING'S pioneering point of view and latest thinking on the topic of Marketing Leadership... Download
09.03.2009
Return on Marketing Investment
This month Linda Miller gives a valuable insight into the concept and use of Return on Marketing Investment... Download
12.01.2009
Sharpening Your Act In Marketing
This month Andy Bird and Mhairi McEwan explain why businesses might do better to build marketing edge rather than simply cutting heads... Download
18.09.2008
BRAND LEARNING helps ICI (AkzoNobel) Build Marketing Excellence
An extract from September 2008 issue of Market Leader covering the case study of the winner of both the Grand Prix and the Marketing Capabilities ... Download
08.07.2008
Why Marketing Capability Development has come of age!
Mhairi McEwan and Andy Bird, managing directors of Brand Learning, the agency winners of this year’s Grand Prix with their client AkzoNobel, explain why marketing capability development has come of age. Download
15.05.2008
Getting the best from your assets - Marketing Week 08/05/2008
Company owners like to claim that their people are their biggest asset, but when times get hard some of these people are suddenly found to be dispensa... Download
13.05.2008
The war to hang on to talent
Mhairi McEwan and Andy Bird believe it's time the marketing industry embraced flexibility and stopped losing many of its most valuable employees It... Download
20.04.2007
The Art of Marketing Leadership
Michele McGrath, operating board director Brand Learning says it’s time for marketers to stop navel gazing There has never been a better time for mar... Download
13.04.2007
How to Develop Marketing Capability
How to Develop Marketing Capability-Lessons for the Modern Marketer. Training can provide benefits beyond the individual employees. Mhairi McEwan, co-f... Download