Top Reads of 2010

Our Bulletins also offer a monthly book recommendation to provide additional 'food for thought'. Please click on the books above to find out more about each one on Amazon.co.uk. As an end of year bonus, members of the BRAND LEARNING team have selected 4 more ‘top reads’ which promise further stimulus for the Marketing community in 2011:

'Nudge' by Thaler and Sunstein

A mind opening read outlining many opportunities for profound influence on behaviour via relatively simple changes in context.

'Cognitive Surplus' by Clay Shirky

Simple & compelling explanation about 'why' we participate online and will increasingly do so, both productively and also at times destructively.

'Business Genius' by Peter Fisk

A couple of years old now but a fantastic walk through of the end to end Business Strategy process including relevant marketing content, with some very powerful concepts/frameworks and inspirational examples. I use the term process loosely, it really draws out what makes winning organisations tick.

'How Brands Grow' by Byron Sharp

Really rich examples and a rational look at brand growth that debunks a lot of marketing received wisdom.