• Food For Thought
• BRAND LEARNING News
• The 10 Big Conversations for 2010
• BRAND LEARNING Bulletins

On course to climb high up career ladder

BRAND LEARNING were featured in the 25th February issue of Marketing Week as #5 in the '10 suppliers you need to know' in Marketing training. The following is an excerpt from the article:

There also appears to be renewed optimism among specialist training suppliers. Brand Learning runs the Brand Learning Academy, a modular programme covering brand building, strategic planning and innovation. Co-founder Mhairi McEwan says training enquiries have increased since September. “Organisations spent last year taking costs out of business, but they have now got to secure growth,” she says. “Further cost cutting is inevitable but organisations must look at top-line growth too. They need marketers well trained in insight, innovation and pricing to attract customers again. Training last year was more about strategic planning.”

McEwan says marketers who have lost their jobs in FMCG marketing teams are popping up in sectors less damaged by the downturn, such as oil and gas, insurance and pharmaceuticals. “Marketing is starting to be recognised in these areas, with talented people showing how marketing can drive growth,” she says.

Click here to read the full article on marketingweek.co.uk.