Marketing magazine teams up with BRAND LEARNING Academy™ to offer integrated skills workshops for marketers
BRAND LEARNING, the leading international specialists in marketing capability development, today announced a new initiative in association with Marketing magazine: to offer its series of Academy workshops to help marketers develop the practical knowledge and essential skills they need to succeed and make a tangible business impact - fast.
The BRAND LEARNING Academy™ is an integrated series of inspiring one day marketing workshops that help marketers build and apply their practical knowledge and skills in six core areas:
- Inspiring Insights
- Building Brands
- Winning Innovations
- Strategic Planning
- Activity Planning, and
- Integrated Communications.
Drawing on global best practice and latest thinking and run by an expert BRAND LEARNING facilitator, the workshops are highly interactive, practical and action-oriented, – all designed to maximise effective learning and enable immediate application back at work.
The BRAND LEARNING Academy™ is acknowledged as a valuable series of inspiring and integrated marketing skills workshops for individual marketers and/or small teams and recognised by The Marketing Society: “We are proud to endorse the BRAND LEARNING Academy™ as a professional learning approach that helps create tangible change” says Hugh Burkitt, CEO.
In these new workshops, participants can enroll either as individuals or as a team. Individuals will work directly with marketers from various diverse businesses – already proven to be a highly rewarding and stimulating approach – whereas teams will be able to reflect on their shared learning and the implications for their own business challenges, using facilitated planning sessions at the end of the workshops to directly apply what they’ve learned back into their business.
The first module, “Inspiring Insights”, will be held on Wednesday September 22nd 2010 and the full season of modules will continue through to summer 2011. Cost per module per delegate is £500 (+VAT), including materials and refreshments. Teams of five or more that book at the same time will be eligible for a discount.
Mhairi McEwan, BRAND LEARNING’s co-founder and joint MD, comments: “Teaming up with Marketing on this exciting initiative will enable us to offer affordable and accessible marketing learning to marketers who don’t have access to in-house programmes yet want to invest in their skill development, as well as to agencies keen to accelerate their understanding of the practical aspects of marketing to better service their marketing clients."
Ivor Falvey, group commercial director, Haymarket Brand Media comments: “In our industry, there is a constant need for agencies and marketers to be better equipped and to know more. Marketing is delighted to partner with BRAND LEARNING to help fulfil some of that need.”