Award Winning Work with Shell
Click here to read more about our award winning work with Shell on Employer Branding
Employer Branding: EVP Development
BRAND LEARNING has extensive experience helping companies with brand positioning, portfolio management and brand delivery across the marketing mix. We have used this expertise to develop proprietary approaches and tools to create and implement Employee Value Propositions (EVPs) aligned to our clients’ corporate brands.
EVPs deliver significant benefits for organisations: externally, by enhancing efficiencies and effectiveness of attraction activities e.g. improved targeting and channel selection, cut-through of persuasive and consistent messages; internally, by raising right fit employee retention rates through greater levels of employee motivation and pride.
BRAND LEARNING’s approach to EVP development encompasses a comprehensive programme of:
- Stakeholder engagement and alignment - gaining traction, commitment and senior sponsorship
- Employer brand positioning and EVP frameworks design - aligning to the corporate brand
- Robust, innovative research - uncovering key candidate/employee learnings and validating potential EVP routes
- Candidate/employee Insight and EVP generative workshops - leveraging proprietary tools and creative techniques
- Implementation plan development - bringing the EVP to life at key touchpoints through both internal engagement and external attraction activities
Using this approach, we partner our clients in developing insightful and differentiated EVPs, powerfully brought to life at key “moments of truth” across the candidate journey and employee experience – thereby providing a compelling reason for target candidates to join and world class employees to stay.
Click here for a case study on EVP Development.
Click here to read about our award winning work with Shell on EVP Development.
Click here to contact us if you’d like to hear more or discuss your requirements with one of the Partners.