• BRAND LEARNING Academy™
  • >Inspiring Insights
  • >Building Brands
  • >Winning Innovations
  • >Strategic Planning
  • >Activity Planning
  • >Integrated Communications
• BRAND LEARNING Radar™
• Tailored Programmes
• Marketing Leadership Programmes
• Facilitated Marketing Solutions
• Employer Branding
• Case Study Gallery
• Learning Loft

Strategic Brand Development

We are also expert at developing capabilities relating to Brand Portfolio/Architecture management, Brand Proposition development and implementation through the entire marketing mix. BRAND LEARNING develops processes, tools, templates and learning materials and delivers these through a range of delivery channels e.g. Face-to-Face Workshops & Events, Live Action Learning Workshops, Virtual Classrooms, Toolkits & e-Toolkits, e-Learning , Coaching and Facilitated Marketing Solutions. Our blend of Marketing and Learning expertise enables us to provide Capability support based on a real understanding of the analytical and creative challenges in this area, and the need for internal and external brand engagement.

1. Brand Inspiration

A multi-national Pharmaceutical client briefed BRAND LEARNING to develop a set of core marketing principles, practice and stretching case studies to inspire their Brand Managers by looking outside their own industry at the elements of great brands within a wide range of consumer and B2B markets. Lessons were applied back to the pharmaceutical industry to ensure tangible actions back in the workplace.

2. Global Communications Programme

A major global Drinks manufacturer wanted BRAND LEARNING to help it leverage a programme developed internationally for the European region. The focus was on developing integrated communications and on ‘all consumer touch point’ planning and on inspiring creative excellence. Workshops plus toolkit workbooks were leveraged as well as coaching and follow up support.

3. Brand Positioning and Tools

BRAND LEARNING worked alongside a major FMCG business to develop a ground-breaking approach to brand positioning. This was supported with a practical toolset which we then helped embed within the business.