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Innovation

The extensive work of BRAND LEARNING in the area of innovation includes diagnosis to identify how organisations can become more innovative, and the development of innovation processes, practical toolkits and Marketing/Learning materials and depth case studies. Our delivery of the change Management programmes cover a range of channels including Face-to-Face Workshops & Events, Live Action Learning Workshops, Virtual Classrooms, Toolkits & e-Toolkits, e-Learning , Coaching and Facilitated Marketing Solutions. Our work enhances capabilities in Innovation Strategy, Ideation and Concept development, through to Launch.

1. Live-Action Innovation

This global multi-national FMCG business briefed BRAND LEARNING to develop a simpler, more effective, streamlined innovation process to get new concepts from ideas to implementation much faster. The process was embedded using almost 30 Live-Action Learning Workshops globally focussing on bringing new concepts to life and supported by practical workbooks. A whole range of innovations were brought to market and achieved success in test markets.

2. Global Innovation Programme

A major telecommunications manufacturer wanted BRAND LEARNING to create an innovation process from customer insight to launch and to embed new ways of working in the business to drive effective behaviour change and lead to the development of more successful innovations.

3. Creating an Innovation Strategy and Process

A major foods company were struggling to deliver enough successful innovations into the market place. BRAND LEARNING helped them to create an aligned innovation strategy and develop a process to develop and deliver a pipeline of new initiatives successfully into the market.