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Facilitated Marketing Solutions

Based on our expertise in building Marketing excellence with over 40 multi-national organisations, our Facilitated Marketing Solutions™ offer active hands-on support to build capabilities and solve real business issues - at the same time.

One of our expert BRAND LEARNING facilitators helps clients plan, prepare and facilitate live sessions to guide business units and teams to solve a specific, live marketing issue at the same time as building capabilities. We work with clients’ own in-house marketing tools or we can leverage BRAND LEARNING’s own tools.

A global Foods company was looking for breakthrough innovation in an important category. Using tools BRAND LEARNING had previously developed for their tailored marketing capability initiative, we designed a programme which helped embed the new tools and facilitated the team through market segmentation, idea generation and concept development. Between workshops, we worked with the team to capture existing insights and to brief and gather insights from new research. A lead concept was validated and is in implementation. Not only were a number of viable solutions identified, but the team had been equipped with stronger skills in these capability areas.