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Employer Branding

A major multi-national manufacturing
organisation engaged BRAND LEARNING
to develop their Employee Value
Proposition (EVP).

• Working with the senior HR leadership team and a multi-national project team, we scoped, researched, developed and validated an EVP closely aligned to the corporate brand.
• EVP research and validation studies were used to understand candidate expectations as well as internal employee experience and were conducted across regions, business sectors and seniority levels.
• Implementing the EVP has involved both an internal engagement programme, including senior leadership alignment and training for recruiters, and the development of an external attraction plan across prioritised touchpoints within the candidate journey.

The EVP is clearly aligned to the corporate brand and will be a foundation from which to build the employer brand, recruitment marketing and processes, employee retention and engagement.

Click here for more about Employer Branding.

Click here to read about our award winning work with Shell on Employer Branding.