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Customer Insight

BRAND LEARNING has extensive experience in developing and embedding capabilities in the area of Customer Insight. Our work includes diagnosis to identify how organisations can become more customer/consumer focused, and the development of processes, practical toolkits and inspiring content/case studies for delivery through a range of channels e.g. Face-to-Face Workshops & Events, Live Action Learning Workshops, Virtual Classrooms, Toolkits & e-Toolkits, e-Learning , Coaching and Facilitated Marketing Solutions. We provide active support on embedding to ensure that Insight becomes an integral enabler in the organisation, to engage and inspire action.

1. Creating a customer-focused culture from the top

A major FMCG company asked BRAND LEARNING to help them engage their senior management and actively coach their marketing teams to generate and apply deeper insights. We developed and delivered an engaging and inspiring workshop using live business issues as a core focus to help embed tangible changes in attitudes, skills and behaviours.

2. Embedding insight in key business processes

A multi-national Telecommunications company briefed BRAND LEARNING to support them in building the skills needed to put customer insights at the heart of their innovation process, as the start point for building powerful propositions. Core to the brief was both developing and integrating the core processes and tools across both insight and innovation to deliver tangable impact on the business.

3. Using insight to drive strategic activities

A major pharmaceutical client asked BRAND LEARNING to develop an insight process and tools to help drive their strategic planning process. This was launched at senior management level before roll-out using a series of live-action learning modules that enabled each brand team to produce high quality insight-led brand plans. The approach worked so well that it was then further rolled out internationally, enabling European Category Teams to apply the thinking to their strategic planning activities.