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Communication & Campaign Development

Communication and Campaign development skills are central to connecting with customers and to bringing brand propositions to life. The Communications support that BRAND LEARNING provides includes help in how to develop Communication Strategies that link back to the Brand Strategy. We help enhance the ability to assess creative work, to develop the optimum channel mix for communication, to integrate and create synergies between these channels and to leverage all aspects of digital communication. We also build the ability to manage stronger agency relationships to achieve positive outcomes, ensuring there is focus on evaluating the effectiveness and efficiency of communications investments.

1. Global Communications Programme

A major Drinks manufacturer briefed BRAND LEARNING to develop a global communications development process and a full ‘embedding programme’ including client & agency workshops, coaching and leadership endorsement. The brief involved detailed upfront diagnosis, development of a new communications process, tools and learning materials and delivery of an integrated behaviour and skill change programme.

2. Global Communications & Activation programme

A major FMCG Foods manufacturer wanted BRAND LEARNING to help them to leverage a common approach to Brand Communications and develop and deliver an integrated global programme to define the core aspects of marketing involved with ‘great activation’. This included skill development around inspiring agencies to generate the creative idea, identifying passion points and bringing ideas to market.