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BRAND LEARNING Radar™ is a pioneering new service that enables companies to assess, track and benchmark their marketing capabilities. Applying the experience we have gained from creating marketing capability programmes for over 50 multinational companies, we have worked with a team of world-class marketing practitioners, research specialists and academics to develop a robust, quantitatively-based way of assessing organisational marketing capabilities. We have tested and refined our methodology in a pilot with Sara Lee, Unilever and British Gas and after its launch at Retail Futures Group, Saïd Business School, Oxford University, we are now in the field with our first projects.

Benefits

• Grow the effectiveness of marketing by identifying drivers and detractors of performance
• Drive the effectiveness of marketing capability programmes and focus by team
• Build the business case for developing marketing team performance
• Evaluate performance versus the industry and world class marketing companies – really understand the gap
• Test and track the effectiveness of marketing capability investment

Contact us to find out more about BRAND LEARNING Radar™.

You can call us on the number below or fill in your details and we’ll contact you.

Call Nevine el-Warraky or Hilary Rickard
on +44(0)20 8614 8150