Brand Learning RADAR™
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Are you a company that’s just starting its marketing capability development journey?
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Are you already investing in marketing capability development?
Using Brand Learning RADAR™, we help companies to identify development priorities. We quantitatively assess the impact of capability programmes and help to establish capability building requirements by team, business unit and geography.
Recent Radar Analysis
Since we launched Radar last year over 1,900 marketers have completed our online questionnaire in 55 countries. A Radar Management Summary Report is specific to the client. However analysis of our growing database highlights some key findings across businesses:
- Marketers find ‘Innovation’ one of the most challenging areas. Only 37% of marketers agree that their business has an effective insights-based innovation strategy and there is opportunity for greater collaboration across the business to develop innovation.
- Although many marketers are now embracing social media to engage with their customers, only 36% use it to build relationships and 31% to enable new levels of customer service.
- People and organisational issues can be significant barriers to companies becoming world-class. Radar helps to identify what these are e.g. unclear roles, responsibilities and ways of working between local and regional/central Marketing Teams.
If you would like to discuss how RADAR™ can support your business, call Hilary Rickard +44 (0)20 8614 8150