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Winning InnovationsWinning Innovations

Understand the different types of innovation and the ways in which organisations develop and commercialise new products and propositions.

Level: Foundation
Duration: 1 day workshop


What you will learn:

  • Why innovation is important and what its role is within a successful business
  • The key elements of an innovation strategy
  • The barriers and igniters which lead to winning innovations
  • The key steps to generating commercial success from innovation
  • How to plan and develop successful product and proposition innovation
  • How to generate creative new product and service ideas and express them in compelling concept statements

Key issues addressed:

  • How to maximize chances of success in innovation

Key benefits:

  • A practical understanding of how to make Innovation work for your business
  • Tools and techniques which can be applied back in the workplace to help you plan, create, and commercialise winning innovations
Who should attend:
  • Open Programme: Specifically designed for marketers seeking to advance their own marketing performance through a better appreciation of the core principles and practices of marketing
  • In-house programme: Created to enable a marketing team to participate together and establish common ways of working with a unified language, standardised tools and one single process
How does the organisation benefit?
  • Immediate fast application of learnings to drive business results
  • Maximum impact; minimal time away from the office
  • Creates common ways of working
  • Access to global best practice and latest thinking
Learning approach:
  • 1-day, interactive workshops delivered by an expert BRAND LEARNING facilitator
  • Exercises using a contemporary case study are used to practise applying the principles and tools
  • Workbooks contain key principles and tools to support application in the workplace
Pricing details:

£500 / $850 / €600* per delegate per workshop
*These rates are illustrative and subject to fluctuation in line with exchange rates as per www.xe.com
Rates are exclusive of local sales tax which may be applicable

Booking details

Email academy@brandlearning.com
or ring Rob Mitchell on +44(0)20 8614 8150