Brand Learning AcademyContact the BRAND LEARNING Academy TeamDownload the BRAND LEARNING Academy BrochureParticipant Feedback

Strategic PlanningStrategic Planning

Understand the key stages in marketing planning and the methods needed to put the consumer / customer at the heart of the process.

Level: Foundation
Duration: 1 day workshop


What you will learn:

  • What is within the marketing planning process and what does world class planning look like
  • Why a solid situation analysis is the bedrock of effective planning
  • How to define relevant marketing objectives and brand strategies based on a robust SWOT analysis
  • How to develop and prioritise marketing strategies which deliver your business objectives
  • What are the methods needed to put the consumer / customer at the heart of the process
  • How to develop effective and robust marketing plans

Key issues addressed:

  • The importance of marketing planning in driving demand-led growth
  • The value of time invested in marketing planning

Key benefits:

  • A practical understanding of the marketing planning process
  • Tools and techniques which can be applied back in the workplace to help support the development of marketing plans in your business
Who should attend:
  • Open Programme: Specifically designed for marketers seeking to advance their own marketing performance through a better appreciation of the core principles and practices of marketing
  • In-house programme: Created to enable a marketing team to participate together and establish common ways of working with a unified language, standardised tools and one single process
How does the organisation benefit?
  • Immediate fast application of learnings to drive business results
  • Maximum impact; minimal time away from the office
  • Creates common ways of working
  • Access to global best practice and latest thinking
Learning approach:
  • 1-day, interactive workshops delivered by an expert BRAND LEARNING facilitator
  • Exercises using a contemporary case study are used to practice applying the principles and tools
  • Workbooks contain key principles and tools to support application in the workplace
Pricing details:

£500 / $850 / €600* per delegate per workshop
*These rates are illustrative and subject to fluctuation in line with exchange rates as per www.xe.com
Rates are exclusive of local sales tax which may be applicable

Booking details

Email academy@brandlearning.com
or ring Rob Mitchell on +44(0)20 8614 8150