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Integrated CommunicationsIntegrated Communications

Understand the ways in which brand strategy, creative ideas and traditional / non-traditional media channel planning combine to produce effective integrated brand communication campaigns.

Level: Foundation
Duration: 1 day workshop

What you will learn:

  • The difference between powerful and weak communication
  • How to generate and identify powerful ideas
  • How to develop customer driven channel plans that fit to the creative idea
  • How to develop a truly integrated campaign, from briefing through to implementation for maximum effectiveness and efficiency
  • Be able to develop clear and inspiring campaign briefs and judge the resulting agency creative proposals

Key issues addressed:

  • How to choose the right channels to engage and encourage interaction with customers
  • The importance and value of fully integrated campaigns in creating impact

Key benefits:

  • A practical understanding of how to develop clear and inspiring campaign briefs and judge the resulting agency creative
  • Tools and techniques which can be applied back in the workplace to develop effective communication that builds your brand and business
Who should attend:
  • In-house programme: Created to enable a marketing team to participate together and establish common ways of working with a unified language, standardised tools and one single process
How does the organisation benefit?
  • Immediate fast application of learnings to drive business results
  • Maximum impact; minimal time away from the office
  • Creates common ways of working
  • Access to global best practice and latest thinking
Learning approach:
  • 1-day, interactive workshops delivered by an expert BRAND LEARNING facilitator
  • Exercises using a contemporary case study are used to practise applying the principles and tools
  • Workbooks contain key principles and tools to support application in the workplace
Pricing details:

£500 / $850 / €600* per delegate per workshop
*These rates are illustrative and subject to fluctuation in line with exchange rates as per www.xe.com
Rates are exclusive of local sales tax which may be applicable

Booking details

Email academy@brandlearning.com
or ring Hilary Rickard on +44(0)20 8614 8150